If you’re considering about using adverts to reach your target market, you’d better spend your money wisely.
That is, a place that experiences 5 billion daily interactions and more than 2.9 billion unique visitors each month.
comparable to Google
Google Ads were established just two years after Google.com, the most well-known website in the world, was first launched. When it was launched in October 2000, the advertising platform went under the moniker of Google Adwords. It became known as Google Ads in 2018.
You and your potential customers have undoubtedly both seen (and most likely clicked on) a Google advertisement given the company’s large user base.
It goes without saying that today, the more successful and targeted your paid advertisements are, the more clicks they generate and the more likely it is that they will attract new customers.
Therefore, it should not be surprising that firms from various industries are adopting Google Ads more and more.
This post will teach you how to start using Google for advertising. For the greatest potential ad results, we’ll go over platform-specific capabilities and demonstrate how to fine-tune your campaigns.
What are Google Ads?
The pay-per-click (PPC) marketing strategy is used by the paid advertising platform Google Ads. This means that as a marketer, you are charged every time someone views or clicks on your advertisement (CPM).
Google Ads are a great strategy to draw qualified customers to your business who are interested in the products and services you offer. Using Google Ads, you may boost foot traffic in stores, phone calls to your company, and online traffic.
You can produce and deliver targeted adverts to your target market on desktop and mobile devices using Google Ads. As a result, your business will show up on the search engine results page when your target customers use Google Search or Google Maps to browse for products and services similar to yours (SERP).
You may reach your target market at the ideal moment for them to notice your advertisement by doing this.
Notably, platform adverts might also be shown on Google Display Network, Blogger, and YouTube.
In the end, Google Ads will help you analyze and enhance those advertising so that your business may meet all of your sponsored campaign goals.
Learn how HubSpot can improve the way you manage your Google Ads.
Regardless of the size of your business or the resources you have available, you can also change your adverts to match your budget. The Google Ads tool can help you keep under your monthly budget, and you can stop or suspend your ad expenditure at any time.
Now for a more urgent question: How effective are Google Ads? To assist us in responding to this, let’s examine some facts:
Google Ads have a click-through rate of more than 2%.
Display advertising produces 180 million impressions per month.
65% of clicks on Google’s paid ads come from buyers who are prepared to make a purchase.
When consumers view a YouTube commercial, 43% of them make a purchase.
Is running a Google ad worthwhile?
Google is the most used search engine, with more than 5 billion searches made every day. The Google Ads platform has also been around for almost 20 years, which gives it considerable expertise and legitimacy in sponsored advertising.
Using Google as a resource, users from all over the world can ask questions that are subsequently answered by a mix of paid and organic results.
Do you require another? Your competitors may even be using Google Ads and placing bids on terms associated with your brand.
Even if you’re ranking organically for a particular search term, your results will be pushed down the page under those of your competitors because so many companies utilize Google Ads to sell their brands.
If you’re utilizing PPC to market your products or services, there is no way without using Google Ads (Facebook Ads might be an exception, but that’s another matter).
Best Practices for Google Ads
If you’ve tried Google advertising but had little success, don’t give up. For a variety of reasons, your Google Ads might not be performing as they should. Let’s first go through some generally accepted best practices for Google Ads.
Use a template when planning PPC campaigns.
Google Ads ppc planning template from Hubspot
Download this Template for nothing.
Using a planner can help you maintain organization in your PPC efforts. You can see how your advertisements will appear online, determine how many characters they have, and manage your campaigns all in one spot with the help of Google and HubSpot’s PPC Planning Template.
- Steer clear of general buzzwords.
You should test and refine your plan because you need to be perfect for your keywords. If your keywords are too general, your ad will be displayed to the incorrect audience, resulting in fewer hits and a higher ad cost.
Examine what is effective (i.e., the keywords that receive clicks) and alter your ads as necessary to make them more pertinent to your target audience. It’s likely that the initial mix won’t be ideal, but you should keep adding, removing, and changing keywords until it is.